Over ten years experience in healthcare and hospitality marketing, content, and communications.

Barton Health

Digital Marketing Manager

Executive Communications - organizational memos and newsletters on behalf of executive managers.

Crisis Communications - emergency-related policy updates, public information releases, and media advisories.

Copywriting - research and draft articles on behalf of medical providers, plus video scripts and ad copy for health system.

Content Curation - identify and plan community distribution of content including articles, videos, webinars, quotes, events, and news.

Search Engine Marketing (SEM) - paid search/ keyword development and optimization in addition to digital display advertising management.

Interactive Marketing Manager

Brand Voice - effervescent, youthful brand voice, balancing fun with subject-matter expertise and industry-specific terminology.

Social Media Management - content creation and community monitoring including comment/ review responses.

Website Management - improve KPIs and conversions/ web store sales.

Marketing Segment Manager

Project Management - marketing efforts related to resort profit centers, including retail stores, food & beverage outlets, and lodging.

Email Marketing - customer-based creative with average open rate of 23.5% and click rate of 13.5%, an increase of 3% and 4.5%.

Marketing Planner

Mailing Strategies - catalog list selection and delivery observance.

Analysis - segment performance, seasonal histories, and test results.

Account Supervisor

Account Management - client success including AT&T Enterprise Business, Invisalign, and Marriott Vacation Club International.

Direct Marketing - individualized print collateral from CRM database flags and sales-based triggers.